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The Expanding Scope of Digital Marketing in 2023
The digital marketing industry is expanding worldwide, and in 2023-24, it is poised to leave a lasting impact. In this ever-evolving field, a digital marketing career promises longevity and many opportunities that continue to expand with each passing day. Let’s explore the factors that contribute to the long-lasting nature of this profession and how it…
Top 4 Video MarketingTrends You Must Know
The rise of TikTok in 2018 disrupted the digital marketing landscape, surpassing 2 billion downloads and prompting other social media giants to adapt. Platforms like Instagram, Facebook, and YouTube now offer short-form video features, providing influencers with entertainment and revenue opportunities. Here we delve into the latest trends observed in video marketing in 2023. These…
Boost Efficiency and Success with AI-Powered Marketing Automation by Volar Media House
In today’s fast-paced digital landscape, marketing teams face numerous challenges in effectively reaching and engaging with their target audience. The advent of AI-powered marketing automation has revolutionized the way businesses approach marketing tasks. By leveraging artificial intelligence (AI) and machine learning (ML) technologies, marketers can automate various processes, streamline operations, and achieve better results. Let’s…
Master the Art of Handling Negative Feedback and Customer Complaints with These Useful Tips
Social media is a powerful tool for customers to voice their opinions and feedback about a brand or its products/services. While positive feedback on social media can greatly boost a business, negative feedback and customer complaints can be detrimental. A strategy is needed to handle negative feedback and address customer complaints on social media. Here…
Dos and Don’ts of Rebranding Your Business
Rebranding may be the necessary step but it can be daunting sometimes. This step gives a fresh look to your brand fresh and makes it relevant in a constantly changing marketplace. However, rebranding should be approached with caution and careful planning. Here are some dos and don’ts of rebranding your business: DOs: DON’Ts: Rebranding can…
A Guide to Successful Brand Management by Volar Media House
Establishing a prosperous brand requires more than just offering a top-notch product or service. It requires understanding consumer psychology and building a strong emotional connection with your target audience. In this guide by Volar Media House, we will discuss how consumer psychology plays a critical role in brand management and offer tips on leveraging it…
A Comprehensive Guide to the Do’s and Don’ts for Creating Engaging and Successful Content
If you’re thinking about creating video content or are already doing so, it’s essential to familiarize yourself with the ins and outs of YouTube. Here are 3 Dos and Don’ts that will help you to create videos resonating with the audience. Do’s When You Create Youtube Shorts Focus on the Audience Your audience craves a personal…