In today’s digital landscape, revolutionising your sales approach is the key to unlocking unprecedented success. Enter the dynamic realms of Digital and Social Selling, two powerful strategies reshaping how businesses connect with their audience and drive revenue.
Photo Credit: LinkedIn
Digital Selling: Elevating Your Sales Game
Digital selling is like using the internet to sell things and make your business better. We use special tools on the computer and social media (like Facebook or Instagram) to find people who might want to buy what we have.
To start selling online, we do some smart research on the internet using computers. We also use special tools to help us sell better, and we keep all our customer information organized with a special computer system called Customer Relationship Management (CRM).
When we sell things online, we ensure our messages are interesting and match people’s wants. We also use social media to talk to our customers and share cool things about what we’re selling. We’re like friendly online neighbours!
We also pay attention to how we manage our social accounts. This means we are careful about handling our online friends and customers. We want to make sure they know about all the great things we offer, and sometimes we suggest other cool things they might like.
So, selling online is about being smart with computers, talking to people on social media, and ensuring everyone in our business works well together. It’s like having a helpful conversation with our online friends to make our business awesome!
Social Selling: The Art of Building Relationships
Social selling is like making friends on the internet to sell things. Instead of just putting ads, we use social networks (like Facebook or Instagram) to learn about people who might want to buy our stuff. We have three cool ways to make friends and sell things better:
Trigger Selling: Imagine saying something that interests someone, like a secret code. We do that to catch their attention and start a conversation.
Referral Selling: It’s like when your friend tells you about a cool game. We ask people to recommend our stuff to their friends, so it’s like a friend telling a friend.
Insights Selling: We share interesting ideas or facts to make people think. It’s like telling them something smart and making them interested in our offer.
We also use stories, pictures, and videos on social media to show how awesome our things are. We want to help people decide what to buy by giving them useful information. We write cool books and articles (e-books and blogs) and post them online to show we know much about what we’re selling.
So, instead of just saying, “Buy this!” We make friends, share interesting things, and help people decide what they want. It’s like having a friendly conversation on the internet to make buying things more fun and helpful.
Embracing digital and social selling opens possibilities for your sales team and business. When harmoniously integrated, these strategies create a powerful synergy that propels your business into the forefront of the digital era. So, elevate your brand with Volar Media House‘s comprehensive 360-degree digital and marketing solutions