Are you selling your product on Facebook Ads? Then you are in the right place. This article will cover tips and best practices to improve reach, engagement, awareness about the brand, and how to get the best returns on investment. Here we will talk about types of Facebook Ads, costs, and many more.
- Tip 1- Know your audience
Before creating fancy content or setting a budget for the campaign, figure out the audience that is most likely to become your audience. Ads on Facebook cannot be keyword specific like Google because people don’t search for products on Facebook. So instead, use sophisticated audience targeting options to reach the target audience. There are mainly three types of audience selection tools on Facebook.
1. Core audiences
2. Custom audiences
3. Lookalike audiences
Core audience: It defines audience based on your preference for location, demographics, interests, behavior, and connections.
Custom audience– – It targets audiences who have already visited the website and shown interest.
Lookalike audiences: This tool helps you reach an audience likely to be interested in your product.
- Tip 2 Right type of Facebook Ads
Image Ads– Reach the audience with good visuals and catchy sharable liners.
Video Ads: Video Ads are great for showcasing products in action.
Video poll Ads: This new feature allows audiences to engage with the brand.
Carousel Ads: Carousel Ads are best for a display of multiple products.
- Tip 3- Start Facebook Ad with the right questions
Define your business goals by targeting the right audience with the right questions.
- Tip 4 – Choose a relevant campaign objective
A campaign objective must resonate with your business goals. Choose objectives like awareness, lead generation, messages, conversions, store visits, app installations, or video views.
- Tip 5 – Focus on quality audience
Narrow down your user base with a quality audience based on interests, behaviors, and demographics. Define your Ad placement to showcase your product to the right audience. Some placement options are Expanded Audience Networks, Assets like stories, in-stream, instant articles, and platforms like Facebook and Instagram.
- Tip 6 – Add a clear Call-To-Action button
After the creative copy, redirect your audience by adding a clear call-to-action button like a destination URL or a display link.
Enter the Facebook Ad campaigns with Volar Media House
Over the years, Volar Media House, a renowned digital agency, helped customers to create and run effective campaigns. We help leverage the existing customer data and filter it by lifecycle stages. If you want to reach more audiences, use this breakthrough feature of Facebook for your brand. This feature helps you set your online ordering system and delivery infrastructure and maximize profit margins. Retain existing customers and also acquire new ones with our expertise.