In today’s marketing landscape, a website has become a more powerful tool than ever. And eventually, it becomes the 24*7 salesman of the owner. But due to the dynamic platform of marketing the digital trends sometimes make the website outdated. To overcome such hindrances the following steps should be taken
1) In order to make the content more appreciable, the use of white space is necessary as it will make the content more legible and will also enable the user to focus on the texts as well as the essentials surrounding it. But that doesn’t mean that you have to put the content above the fold.
2) To improve the homepage, you will have to work on optimizing the page speed. Because it is one of the most annoying experiences for users. With the increase in the use of digital platforms, people are accessing content all over the world on many platforms and they expect a fast result, and if they don’t get the desired results they usually bounce. In order to overcome this problem, you can start by compressing the pictures and images before inserting them on your website. Because it is a leading cause of slow page speed.
3) To improve the contact us page, you need to be responsive and mobile-friendly. It is important for you and the UI/UX website to be imperative and should help the user to navigate no matter on which type of device they access it on.
4) When it comes to the service page, the first and foremost thing a user notices is the versatility of the courses or work available. A wide variety of options will attract more users.
5) Users mainly get attracted by the images and content of the website, so in order to get more users, the wise use of images is beneficial, also segmentation of information in the form of bullets and points is also helpful. Because it helps the users to get the information easily. Including a well – designed and written headings would help as the icing on the cake, so choosing the right heading and making it stand out can significantly be helpful. And also keeping your website page consistent is a very important aspect. Improving heading size, illustration styles, Coloring, spacing, all of these should be themes and planning.
All of this will help the website grow.