The business’s success depends on reaching out to customers with the right message at the right time. Reaching to the customers includes face to face, social media, and via phone. Customers drive your business, and you can appreciate that by eliciting feedback through customer surveys. Reach them, connect with them, and show that you care for them. To make the business customer-centric, it is necessary to stay connected with them. Improve relevance and authenticity of the brand with customization. To make them feel special, you need to approach each one as an individual.
Here are three ways to connect meaningfully with your customers for lasting relationships
- Build trust by responding to customers’ concerns
Customers’ concern is an inevitable part of the business. For the growth of the business and a better customer experience, customer service transformation is necessary. Empower frontline employees to cover every possible customer scenario and solve unpredictable issues and challenges. Introduce a daily customer service minute to discuss one principle of customer service. To build trust, don’t just be available when your business is doing well or customers are satisfied but also be available to the customer who gave one star to your service. Contact him personally to express your remorse.
- Follow up customers
Following up with customers helps you to identify poor customer experiences. Build a connection with them by being a part of their buying journey. Thank customers for buying your product because everyone feels appreciated when acknowledged. Follow up with unhappy customers to avoid negative reviews online. You can turn an unhappy customer into a lead with special discount offers based on the customer’s interest. Make sure every customer’s experience ends well.
- Be active on social media accounts of your business
To know your customers better, nothing beats face-to-face interactions. Still, for a better customer experience, you have to remain actively engaged on those social media platforms. According to a survey, around 40 % of customers want their comments on the social media platform to be heard by the brand within the first hour of connecting, and about 80% of them to be heard within 24 hours. The growth of a business depends on the happiness quotient of the customers. Grow your business with happy clients and better customer services.
With Volar Media house, take your business to new heights, reach more customers, establish your brand and generate authentic leads. If you want to stand apart from your competitors, build trust with your customers with our decade-old experience of crafting relevant solutions to the business. We exceed your experience growing your customer baseline with robust social media services positively impacting your ROI.