Are you ready to do local SEO for a business for multiple locations? Then get ready to dive in. You would be surprised to know nearly half of the google searches are based on local businesses. Although you are pro in creating an effective local SEO strategy, it becomes tricky when it comes to local businesses with multiple locations. Optimizing local SEO for multiple locations can be overwhelming. You might need extra planning and organization, but with Volar Media House, you can build a strong SEO strategy for multiple locations.
Why is a local SEO setup required for multiple locations of a business?
If you don’t want to miss out on massive targeted traffic and sales for your business, you need local SEO set up for multiple business locations. And you can do it by making a few changes to your website. It is always good to reach out to targeted customers who are ready to buy your product.
Multiple-location SEO
Let’s start with the multiple-location SEO concept first. Suppose a business has multiple locations or physical stores, or it serves numerous areas. In that case, it is necessary to give the correct information about your business to google and other search engines. This information helps search engines distinguish between the different locations, which allows them to cater to the right customer at the correct location.
Use this guide on how to do local SEO for multiple locations.
Step1: Location-based web pages
Create specific pages for each of the locations of the business. You might be thinking, does your client need a separate website for each of the locations? Then the answer is yes. Location-specific pages give you more chances to rank. And in the long run, it would be beneficial for both search engine optimization and user experience.
Step 2: Logical URL structure
The site will be more organized and easy to navigate for users with a logical URL structure and more accessible for search engines to understand. Hence, more chances of maximizing the ranking.
Step3: Google My Business listing
Each listing with a business name, address, phone number, website, and hours of operation on GMB will help you find other relevant places to list your business, including Yahoo local listings and Bing Places for Business.
Step 4 Optimizing the content for each location.
Optimize the content of the pages created by adding photos, reviews, service descriptions, directions, and common questions. Add all the relevant information that customers would want to know.
Step 5 Reviews
Get a client’s review for multiple locations by encouraging customers to leave reviews on Google or Yelp and sending follow-up emails or offering incentives for reviews as long as you are not forcing customers for positive reviews. However, negative reviews can bolster the image of your business for good customer service skills.
Step 6 Build Back up links for local pages.
Building backlinks for each page, including local resources like chambers of commerce or other partners, is necessary to boost SEO.