The digital marketing world keeps on evolving. New trends keep on coming, marketers must stay aware of the changes to succeed at the marketing stage in 2021. Ever-evolving new trends help to develop business, generate leads and gain a competitive advantage. Also, rising new marketing trends improve the relationship with the existing customers. Here are 5 digital trends we are seeing for 2021 that can help your business goals.
AI becoming essential
Investing in the power of artificial intelligence will be imminent to connect and communicate with the audience. AI can give greater insight into consumer behavior. Chatbots and virtual assistants help in improving the customer experience and online buying. This technology is so amazing that it is expected to take over every aspect of life in the future.
Voice Search Optimization
Undoubtedly the next big thing in the SEO world, voice search history can be traced back to 1962 when IBM created a voice recognition device that could understand words and digits. In the past couple of years, Google has given more impetus to voice search features like BERT update. This latest algorithm update understands the complexity of human language through Natural Language Processing (NLP). It tries to understand long-tail search terms and show relevant results in a fraction of seconds. According to stats, it has been found people use search devices especially to find nearby businesses. Statistics also revealed that people use these devices for purchases as well and sales from voice search reached billions
Email Marketing
If you are a smart marketer, you should be looking for ideas and new ways to build relationships and grow revenue. And if you are contemplating starting it with email marketing then selecting the right format to meet email marketing goals is imperative. However, there is a growth in the personalization trend in email campaigning.
Video Marketing
Video marketing is expected to grow by 82% because it is snack-sized, memorable and measurable. Beyond video’s unique ability of teaching complex concepts, sharing stories about customers or market-specific actions, the medium has become valuable to data-driven marketers. Video marketing allows brands to engage with their audience. Although the risk proportion is high due to technical complexities some technical glitches won’t alienate your followers.
Geofencing
Geofencing is bridging the gap between the physical and digital world by pushing notifications to send offers to customers in real-time. From promoting nearby stores to a discount for fast check-in for an airline, geofencing is elevating customer interactions and is considered one of the beneficial digital marketing trends.
Volar Media House, a digital marketing agency based in Pune balancing between trends to build marketing based on a solid foundation of quality content focusing on target audiences. When it comes to structuring and implementing our marketing plans we focus on collaboration, communication, and consistency. Stay ahead of the curve with us.